Our mission is to provide effective and eco-friendly cleaning solutions that harness the power of natural citrus, ensuring a safe and sparkling clean for homes and businesses alike.

Liquid Magics is an innovative cleaning solutions company dedicated to providing an eco-friendly and effective cleaning product for both home and commercial use. Our flagship product, a multi-purpose citrus cleaner concentrate, harnesses the natural power of citrus to tackle tough stains and grime while being safe for the environment.

With a commitment to sustainability and quality, Liquid Magics aims to revolutionize the way people approach cleaning, offering a product that is not only versatile but also economical. Whether for residential spaces or business environments, our cleaner delivers exceptional results without compromising on safety or eco-friendliness.

Liquid Magics was originally founded by Stanley George Butts in 2008. Stan was born in Temora NSW, on 18th November 1945.

Stan started Liquid Magics with his highly popular citrus cleaner concentrate. He was very passionate about his business and genuinely believed in his product. He built up a large clientele by travelling to markets in Sydney and Canberra and many regional areas promoting his product, he was a genuine, natural salesman.

Stan also developed and sold several other cleaning products over the years including a waterless car wash, mould remover, hand sanitiser, and a glass cleaner.

Sadly, in 2022 Stan developed pulmonary fibrosis and his health started to decline and he passed away on 1 September 2024.

In 2024 Liquid Magics was taken over by his nephew Mark Rayner, also from Temora.

R.I.P. Stanley George Butts, 1945 – 2024.

Stan Butts - Sales Pitch